Dentina.Ai Privacy Policy

Effective Date: July 15, 2026

Version: Privacy Policy 3.1

VitalAI, Inc. (the “Company”), makers of Dentina (“Dentina”),
provides a commercial website, software platform, and related
communications services for dental practices and other healthcare
customers. Our Privacy Policy (“Privacy Policy”) is designed to help you
understand how we collect, use, share, and safeguard the personal
information you provide to us when you visit our website, request a
demo, communicate with us, create or administer an account, or otherwise
interact with us in a business-to-business or commercial context.

This Privacy Policy also describes certain processing we perform on
behalf of our healthcare customers when we provide outbound calling and
texting workflows, such as appointment reminders, confirmations,
recalls, reactivations, and similar customer-directed communications.
For purposes of this Agreement, “Site” refers to the Company’s website,
which can be accessed at https://dentina.ai. “Service” refers to
the Company’s services accessed via the Site, in which users can use an
AI powered virtual dental reception assistant. The terms “we,” “us,” and
“our” refer to the Company. “You” refers to you, as a user of our Site
or our Service.

If we process protected health information (“PHI”) or other regulated
patient information on behalf of a HIPAA covered entity or other
healthcare customer, we do so as a service provider, processor, or
business associate under our contract and business associate agreement
with that customer. In those circumstances, the customer’s notice of
privacy practices and its direct relationship with the patient generally
govern the customer’s collection and use of PHI, while this Privacy
Policy governs Dentina’s own website, commercial, and direct
business-contact processing unless the context clearly indicates
otherwise.

  1. INFORMATION WE
    COLLECT

  2. HOW WE USE AND
    DISCLOSE INFORMATION

  3. DATA RETENTION AND
    SECURITY

  4. YOUR PRIVACY
    RIGHTS

  5. THIRD-PARTY
    SITES AND INTEGRATIONS

  6. CHANGES TO THIS
    PRIVACY POLICY

  7. CONTACT US

I. INFORMATION WE
COLLECT

We collect personal information directly from you, automatically from
your browser or device, from our customers and their authorized users,
and from vendors or other third parties acting on our behalf. Depending
on the context, the information we collect may include:

A. Information Collected
Automatically

We and our vendors may use cookies, pixels, software development
kits, session replay tools, APIs, logs, and similar technologies to
collect information about use of the Site and Service, including
authentication activity, preferences, pages viewed, feature usage,
browser settings, timestamps, and diagnostic data. We use this
information to operate the Site and Service, remember your settings,
analyze traffic and performance, secure our systems, detect fraud,
maintain logs, and improve functionality.

Cookie and Browser Privacy Controls: Browser-based
“Do Not Track” signals do not operate consistently across the industry.
Where required by applicable law, we recognize legally required opt-out
preference signals, such as Global Privacy Control, for processing
subject to those laws. You can manage cookies and similar technologies
through your browser settings, and additional vendor-specific opt-out
choices are described in this Privacy Policy. Where a cookie banner or
preference center is made available on the Site, you can also use it to
manage non-essential cookies and similar technologies and to revisit
your choices at any time.

B. Information You Provide To
Us

You may provide us information when you request a demo, contact sales
or support, sign up for communications, contract with us, create or
administer an account, upload information into the Service, or otherwise
communicate with us. This may include your name, business contact
information, organization, phone number, email address, scheduling
information, and any content you choose to provide. By providing
information about other individuals, you represent you have authority to
do so.

C. Information We
Process On Behalf Of Customers

When our customers use the Service to automate outbound calls and
texts, we and our service providers may process customer-provided
contact information, appointment information, communication preferences,
call recordings, transcripts, and related data at the customer’s
direction. In that context, we generally act as a service provider,
processor, or business associate and process the information only on
behalf of and under instructions from the customer, subject to our
contract, any applicable business associate agreement, and applicable
law.

D. Children’s Privacy

The Site is intended for business users and is not directed to
children under 13. We do not knowingly collect personal information
directly through the Site from children under 13. If you believe a child
has provided personal information to us through the Site, please contact
us at support@dentina.ai so we
can review and delete the information as appropriate. This section does
not limit a healthcare customer’s independent relationship with its own
patients or guardians.

II.
HOW WE USE AND DISCLOSE INFORMATION

We may use and disclose personal information for the following
purposes, subject to applicable law and, where relevant, our contractual
obligations to customers:

Service Providers: We may disclose personal
information to service providers, contractors, processors, business
associates, professional advisors, cloud and communications vendors,
telecommunications carriers and messaging providers and aggregators,
analytics providers, and other third parties that support our
operations. We may also disclose information as part of a corporate
transaction, to comply with law, to respond to lawful requests, to
protect rights and security, or with your direction or consent. We do
not sell personal information for monetary consideration. Some of the
service providers we may use include:

Advertising Partners: We may share your personal
information with third-party advertising partners. These third-party
advertising partners may set Technologies and other tracking tools on
our Services to collect information regarding your activities and your
device (e.g., your IP address, cookie identifiers, page(s) visited,
location, time of day). These advertising partners may use this
information (and similar information collected from other services) for
purposes of delivering personalized advertisements to you when you visit
digital properties within their networks. This practice is commonly
referred to as “interest-based advertising”, “personalized advertising”,
or “targeted advertising.” Some of the advertising Technologies we may
use include:

  1. Disclosures to Protect Us or Others

We may access, preserve, and disclose any information we store
associated with you to external parties if we, in good faith, believe
doing so is required or appropriate to: comply with law enforcement or
national security requests and legal process, such as a court order or
subpoena; protect your, our, or others’ rights, property, or safety;
enforce our policies or contracts; collect amounts owed to us; or assist
with an investigation or prosecution of suspected or actual illegal
activity.

  1. Disclosure in the Event of Merger, Sale, or Other Asset
    Transfers

If we are involved in a merger, acquisition, financing,
reorganization, bankruptcy, receivership, purchase or sale of assets,
transition of service to another provider, or other similar corporate
transaction, your personal information may be disclosed, sold, or
transferred as part of such a transaction.

C. Communications,
Calling, and Texting Disclosures

If you provide a mobile number or other telephone number to us, to
one of our customers through our Service, or through a form, workflow,
or other interaction that clearly contemplates follow-up communications,
you or the applicable customer may use that number for informational,
transactional, operational, account, support, and, where permitted by
law and with the required consent, marketing or promotional calls and
texts. Such communications may be placed or sent using an automatic
telephone dialing system, artificial or prerecorded voice technology,
AI-generated voice technology, or other automated means where permitted
by law. Your consent to receive automated calls or texts is not a
condition of purchase. Message frequency may vary. Message and data
rates may apply. You may opt out of marketing texts by replying STOP,
and you may seek assistance by replying HELP where that functionality is
offered. You may also contact the sender directly to update your
preferences.

We will maintain records of opt-ins, opt-outs, and related
communication preferences where appropriate. Our customers are
responsible for determining the lawful basis for the communications they
direct us to send, including obtaining and documenting any consent,
honoring revocations, maintaining internal do-not-call requests, and
complying with applicable caller identification, disclosure,
time-of-day, content, and campaign rules. Dentina may rely on customer
instructions and representations concerning contact permissions, except
to the extent law requires otherwise. Calls, emails, webchats, and other
communication mechanisms may be monitored and/or recorded by Dentina or
our service providers, and texts or call transcripts may be recorded,
stored, reviewed, and disclosed for customer service, quality assurance,
training, compliance, security, analytics, and legal purposes, in each
case subject to applicable law and contract.

III. DATA
RETENTION AND SECURITY

We retain personal information for as long as reasonably necessary
for the purposes described in this Privacy Policy, including to provide
the Site and Service, maintain records, honor preferences, resolve
disputes, enforce our agreements, and comply with legal obligations.
Retention periods vary based on the nature of the information, the
context in which it was collected, customer instructions, and applicable
law.

We implement administrative, technical, and physical safeguards
designed to protect personal information against unauthorized access,
use, alteration, and disclosure. No method of transmission or storage is
completely secure and we cannot guarantee absolute security. You are
responsible for maintaining the confidentiality of your credentials and
notifying us promptly of any suspected unauthorized access.

IV. YOUR PRIVACY
RIGHTS

Depending on where you live and subject to applicable law, you may
have the right to request that we:

You may submit requests by contacting us at support@dentina.ai. We may
need to verify your identity before responding. You may authorize an
agent to submit certain requests on your behalf where permitted by law.
We will not discriminate against you for exercising applicable privacy
rights. If we process personal information solely on behalf of a
customer, we may direct you to that customer because it controls the
underlying data and the response process.

Marketing
Choices: We may use personal information to tailor and provide you with
marketing and other content. We may provide you with these materials as
permitted by applicable law.

California Shine the Light: We do not share your personal information
with third parties for the third parties’ direct marketing purposes.

You
can opt out of marketing emails by using the unsubscribe link in the
message received. You can opt out of marketing texts by replying STOP
where available and you can ask not to receive future marketing calls or
texts by following the instructions in the communication or contacting
the sender. We may still send service, transactional, security, and
other non-marketing communications.

V.
THIRD-PARTY SITES AND INTEGRATIONS

As part of the Service, VitalAI may use and/or integrate third-party
sites and services to enhance, like Calendly to schedule appointments or
demonstrations, the functionality and user experience of Dentina. These
sites and services are subject to their own privacy policies and terms
of service, which we encourage you to review. However, we are not
responsible for the privacy practices employed by those websites or the
information or content they contain.

VI.
CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect
changes in our practices, technology, legal requirements, or other
factors. When we make material changes, we will post the updated policy,
revise the “Effective Date” and provide any additional notice required
by law. Any dispute relating to this Privacy Policy or our privacy
practices is subject to our Service Terms of Use (available on the
Site), including its dispute resolution, governing law, and forum
provisions.

VII. CONTACT US

If you have any questions regarding this Privacy Policy or the
practices of this Site, please contact us by sending an email to support@dentina.ai.

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